Beating The Competition Through Profitable Sponsorship

When it comes to sponsoring sports teams, it's all about ROI: Return on Investment. Put another way, what's in it for me?The marketing essence of sponsorships---whether you put your money into race teams or the PTA bake sale---is the endorsement value that the investment gives you. There is, hopefully, a halo effect in which the potential customer's good feelings about the sponsored entity transfer to your shop or product as well. And if the customer admires and wants to emulate them, all the better. 458Read more …